MARKETING STRATEGY

Marketing Strategy is a part a business plan that focus on the business goals and how those goals achieved. We offer a pragmatic, objective-focused approach that supports the fundamental attainment of increasing sales and achieving a sustainable competitive advantage. Marketing Strategy can be fluid, changing as needed to improve certain results. Once a business is operational, it’ll need to assess and adjust marketing strategy from time to time to account for changing market conditions, shifts in demand and other factors, that impact your sales, as a result of your market research activities and performance of your business. We identify and analyze this key factors based on ditailed objective statistics data, obtained of using various metrics and analytics tools, such as:
Google Analytics, Search ConsoleGoogle TrendsPixel Facebook, etc.

 

GOOGLE ANALYTICS

Gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards. You can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers and devices. For even deeper offline and online behavior analysis, import additional customer and product data into Analytics to quickly run analysis over huge data sets. You can also view and analyze your Analytics advertising data to understand how customers behave on your sites and apps after they click — making it easy to use your customer insights driven marketing performance. Google Analytics can surface users that are likely to convert, customers with high revenue potential, and other relevant and actionable business insights. You also get access to Google’s proprietary audience data that spans across Google and allows you to create audiences based on demographical and user interests factors. Google Analytics gives you a powerful functionality to evaluate the lifetime value of your brand and use what you learn to reach your best customers. Get a clear view of the checkout funnel with conversion and product-level reporting that are optimized for e-commerce. With Google Analytics, you get everything you need to help your business thrive, right out of the box.

 

SEARCH CONSOLE

Service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. Help you understand how Google views your site, monitor and optimize your site’s performance in Google Search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, AdWords and Google Trends. Google is a fully automated search engine that uses software known as “web crawlers” that explore the web on a regular basis to find sites to add to our index. The vast majority of sites listed in search results aren’t manually submitted for inclusion, but found and added automatically when Google bots crawl the web. Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site or mobile app, in some cases resolve server errors, site load issues, security issues like hacking and malware and common issues with markup, such as errors in structured data.

 

GOOGLE TRENDS

Service for tracking what the world’s web searchers are looking for in both real time and non-real time, includes data from more Google products beyond web search, including filtering by geography or time frame, the company says, with the addition of search data from verticals like Google News, Shopping, Images and YouTube Search. It can be used to see where, geographically, interest is strongest for the given topic across Google’s other verticals. It’s also a more in-depth and granular way to parse Google’s data than what’s provided to advertisers through things like AdWords’ insights into search volumes. Tracking the activity of the target audience, it helps to Analyze the dynamics of search queries for a certain period of time and identify seasonal dependencies, obtain analytical data on regions and use them to assess the impact of a geographical factor. This analytical data may be useful for Sale Managers who search new markets of sale, expanding the range of its target audience.

 

PIXEL FACEBOOK

Facebook Analytics tool that helps you measure the success of your advertising. When you create a Facebook Pixel, Facebook generates JavaScript code for e-Commerce Website. Information that Facebook Pixel collects, helps to retarget, optimize, and track the effectiveness of advertising campaigns. Pixel allows to use the following functions: Conversion Tracking – evaluate the effectiveness of the advertising by analyzing what happened directly as a result of its display. Budget Optimization – automatic bidding for conversions after setting up the PixelRemarketing – repeat ad serving to all visitors of your website or only to those people who visited specific pages or performed certain actions, it can be used for searching new customers, similar to website visitors, creating a corresponding audience.

OUR DIGITAL MARKETING SERVICES

PAY PER CLICK [PPC]

Pay-Per-Click Marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. PPC is an online advertising model in which advertisers can display ads for their goods or services when users searching for things online, entering relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means, that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. Because people use search engines when they’re looking for products and services, the results, including the ads, are generally highly relevant to what they’re looking for. Also  Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs. The unique advantage of PPC Marketing is that Google don’t just reward the highest bidders for that ad space, they reward the highest-quality ads – meaning the ads, that are most popular with users. In advantage, Google rewards good performance – the better your ads, the greater your click-through rates and the lower your costs. The most popular PPC platform is Google AdWords that operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Essentialy PPC Ads delivering targeted advertisements to people who are literally seeking out a concrete product or service. It offers unique opportunity to enlarge Customer’s Base – connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query. Generate Leads at Low Costs – due to PPC Marketing that allows to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to the site. Every new campaign, need to be managed regularly to make sure it continue to be effective. Continuously optimizing Pay-Per-Click Campaigns, will grow customer’s base and increase ROI.

 

REMARKETING ADS

Google AdWords Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited website. Also known as Retargeting, Remarketing can dramatically increase conversion rates and ROI. All the past site visitors, who are already familiar with your brand, are much more likely to become customers or may complete other valuable actions on your website. Google ad retargeting is powerful online marketing technique, that allows to stay connected with your target audience, even after they leave your website. Displaying remarketing banner ads to visitors even as they browse other parts of the web, it’s  gaining brand exposure and becoming more recognizable for an actual target audience, raising trust and making them more likely to purchase from the website. Remarketing ads have much higher click-through rates and conversion rates than typical display ads.

 

SOCIAL MEDIA MARKETING [SMM]

Social Media Marketing is the use of social media websites and social networks to market a company’s products and services. SMM provides companies with a way to reach new customers, engage with existing customers and promote its desired culture or mission. Social Media Networks allow to operate a broad range of tactics and strategies to promote content and make people engage with it. Many social networks enable users to provide detailed geographical, demographic and personal information, which allows to tailor  messages to what is most likely to resonate with users. Internet audiences can be better segmented, than more traditional marketing channels, and companies can focusing their resources on the audience that they want to target. Social Networking is also a significant target area for marketers seeking to engage users. It may be used for increasing brand recognition and loyalty, makes the company more accessible to new customers and more recognizable for existing, social networking helps promote a brand’s voice and content. Social Networks may be used to demonstrate customer service level and enrich relationships with consumers. Every business is unique and has a different target demographic, history and competitive marketplace. The fact that social networking is constantly evolving also makes keeping up with changes challenging and influences business’s marketing success rate, offering faster and cheaper way to reach the audience. Social Networks we work on Advertisement Campaigns: Facebook, Instagram, Youtube, Pineterst, LinkedIn.

Contact us for your project assessment